Marketplace Core Concepts

Campaign, Ad Set and Ad Status

Introduction to Ad Sets

Prioritization of Ad Sets

Targeting Article Categories

Targeting Site Types

Choosing Delivery Mode For Your Ad Set

Introduction to Ad Creatives

The Art of Writing Great Headlines

Choosing the Perfect Image for Your Content

Adding a sclid macro to your Ad Creatives

Ad Creative Optimization

Using your own impression tracker

Including referrer in your click URL

Measuring conversions per Ad Creative

Measuring engagement with your landing page

Introduction to House Ads

Prioritization of House Ads

Why is my campaign not getting enough traffic?

Can I select or exclude certain publishers?

Why does currency of my campaigns differ?

Can I change currency?

How does Strossle handle traffic from bots?

How often is the forecast updated?

Do you provide a campaign reporting API?

Can multiple Creatives from the same Ad Set show up in the same placement?

Why may Strossle reporting differ from third-party reporting tools?