Finding and using fonts for your widget
Customizing your widgets using Additional CSS
Using passbacks when widget is empty
Disable device storage (localstorage, cookies)
How can I use a preamble for my v2 widgets?
How can I use the article source for my v2 widgets?
Adding a widget to your site
Testing the widget on a live site
Testing the widget in your test environment
Selecting articles to recommend
Elements of an article recommendation
Images in content recommendations
Can I have more than one widget?
How do I add multiple widgets to a page?
How do I add a widget in an iframe or through Ad Manager?
Does the widget work with infinite scroll?
Can I use the widget in WordPress?
Will the widget affect my Google ranking or SEO?
Will the Strossle widget slow down my website?
How do I prevent Widgets from displaying the same recommendations?
How does Strossle measure impressions?
My widget is showing old article recommendations
My widget is not showing
My widget is too wide/too narrow
Introduction to Manager
Exclude ads using third-party trackers
Find and configure your Ads.txt records
Introduction to Ad Sets
Prioritization of Ad Sets
Targeting Article Categories
Targeting Site Types
Choosing Delivery Mode For Your Ad Set
Introduction to Ad Creatives
The Art of Writing Great Headlines
Choosing the Perfect Image for Your Content
Adding a sclid macro to your Ad Creatives
Ad Creative Optimization
Using your own impression tracker
Including referrer in your click URL
Measuring conversions per Ad Creative
Measuring engagement with your landing page
Why is my campaign not getting enough traffic?
Can I select or exclude certain publishers?
Why does currency of my campaigns differ?
Can I change currency?
How does Strossle handle traffic from bots?
How often is the forecast updated?
Do you provide a campaign reporting API?
Can multiple Creatives from the same Ad Set show up in the same placement?
Why may Strossle reporting differ from third-party reporting tools?
Table of Contents
- All Categories
- Marketplace Core Concepts
Marketplace Core Concepts
Updated by Joakim
In this article we will go through the 4 main concepts you want to be aware of working with Strossle Marketplace.
When you are granted access to the Strossle Platform you are assigned to a group. This is usually the company you work for but can also be a client of your company or a group within your organization.
When you create a Campaign you also connect it to one of the Advertisers you have access to. If you only have access to a single Advertiser, the connection is managed automatically. It is perfectly fine to connect all campaigns to a single Advertiser, e.g. the company you work for.
Ad Sets make up the settings for your ad. On Ad Set level you define targeting (e.g. category, geolocation, device), budget (e.g. price per click) and volume (e.g. number of clicks you want to buy). You can create multiple Ad Sets per campaign, for instance you might want a different price depending on what targeting you have selected for your Ad Sets.
Ad Creatives determine the look and feel of your ad. On Ad Creative level you select what image to use, write a headline and define what landing page users will go to when clicking your ad. You can have multiple Ad Creatives per Ad Set.