Finding and using fonts for your widget
Customizing your widgets using Additional CSS
Using passbacks when widget is empty
Disable device storage (localstorage, cookies)
How can I use a preamble for my v2 widgets?
How can I use the article source for my v2 widgets?
Adding a widget to your site
Testing the widget on a live site
Testing the widget in your test environment
Selecting articles to recommend
Elements of an article recommendation
Images in content recommendations
Can I have more than one widget?
How do I add multiple widgets to a page?
How do I add a widget in an iframe or through Ad Manager?
Does the widget work with infinite scroll?
Can I use the widget in WordPress?
Will the widget affect my Google ranking or SEO?
Will the Strossle widget slow down my website?
How do I prevent Widgets from displaying the same recommendations?
How does Strossle measure impressions?
My widget is showing old article recommendations
My widget is not showing
My widget is too wide/too narrow
Introduction to Manager
Exclude ads using third-party trackers
Find and configure your Ads.txt records
Introduction to Ad Sets
Prioritization of Ad Sets
Targeting Site Types
Choosing Delivery Mode For Your Ad Set
Introduction to Ad Creatives
The Art of Writing Great Headlines
Choosing the Perfect Image for Your Content
Adding a sclid macro to your Ad Creatives
Ad Creative Optimization
Using your own impression tracker
Including referrer in your click URL
Measuring conversions per Ad Creative
Measuring engagement with your landing page
Why is my campaign not getting enough traffic?
Can I select or exclude certain publishers?
Why does currency of my campaigns differ?
Can I change currency?
How does Strossle handle traffic from bots?
How often is the forecast updated?
Do you provide a campaign reporting API?
Can multiple Creatives from the same Ad Set show up in the same placement?
Why may Strossle reporting differ from third-party reporting tools?
Updated by Joakim
The Categories field in Marketplace refer to what type of site categories you wish to target. Sites are manually categorized using the IAB taxonomy.
If you are experiencing issues getting impressions when using category targeting you can:
- Try broadening your category selection. Assigning more categories to your ad set will increase the reach of your ads.
- Try to boost the CTR of your ad by testing alternative images or headlines for your ad creatives. If you are running CPC campaigns, CTR is important for the priority of your ad.
- Try to increase the price. Detailed targeting means fewer available impressions. By increasing your price your ad will gain higher priority and win more of the available impressions.
How to use categories
On ad set level in Marketplace you will find the Categories field in the Targeting section. Simply select what categories you wish to target.
In the detailed campaign report you will be able to observe what article categories your campaign performed well on.
If you start to run into issues with the reach (number of impressions) you can try broadening number of selected categories until you find a good balance.
Continue to observe performance of categories and experiment with new categories from time to time.