Targeting Article Categories
The Categories field in Marketplace refer to what type of article categories you wish to target. Articles are automatically categorized using a superset (extended version) of the IAB taxonomy.
The Categories field support the top 2 levels of the 5 level deep IAB taxonomy meaning that you can target e.g. Sports (level 1), Extreme sports (level 2) but not Climbing (level 3).
Currently we limit the taxonomy to 2 levels as targeting on a lower levels give you very limited reach. If you are experiencing issues getting impressions when using category targeting you can:
- Try broadening your category selection. Typically using more top level categories will increase the reach of your ad.
- Try to boost the CTR of your ad by testing alternative images or headlines for your ad creatives. If you are running CPC campaigns, CTR is important for the priority of your ad.
- Try to increase the price. Detailed targeting means fewer available impressions. By increasing your price your ad will gain higher priority and win more of the available impressions.
How to use categories
On ad set level in Marketplace you will find the Categories field in the Targeting section. Simply select what categories you wish to target.
We recommend that at least your first campaign starts out without targeting any categories. In the detailed campaign report you will be able to observe what article categories your campaign performed well on.
After a couple of days you can start narrowing down to e.g. the top 10 first level categories.
If reach continues to be good after another couple of days you can limit the campaign to even fewer categories, e.g. by starting to select from second level categories.
If you start to run into issues with the reach (number of impressions) you can try broadening number of selected categories again until you find a good balance.
By the time you are setting up your second campaign you will have a good idea of what article categories work well for you and you can target those categories even from the start of the campaign. Continue to observe performance of categories and experiment with new categories from time to time.
Supported languages
- Danish
- Dutch
- Finnish
- Norwegian
- Slovak
- Swedish
Supported categories
| Category Level 1 | Category Level 2 |
|---|---|
| automotive | auto body styles |
| automotive | auto buying and selling |
| automotive | auto insurance |
| automotive | auto parts |
| automotive | auto recalls |
| automotive | auto rentals |
| automotive | auto repair |
| automotive | auto safety |
| automotive | auto shows |
| automotive | auto technology |
| automotive | auto type |
| automotive | car culture |
| automotive | dash cam videos |
| automotive | motorcycles |
| automotive | road-side assistance |
| automotive | scooters |
| books and literature | art and photography books |
| books and literature | best-sellers |
| books and literature | biographies |
| books and literature | children's literature |
| books and literature | comics and graphic novels |
| books and literature | cookbooks |
| books and literature | e-books |
| books and literature | essays |
| books and literature | fiction |
| books and literature | literary awards |
| books and literature | mythology |
| books and literature | poetry |
| books and literature | reference books |
| books and literature | textbooks |
| books and literature | travel books |
| books and literature | young adult literature |
| business and finance | business |
| business and finance | economy |
| business and finance | industries |
| careers | apprenticeships |
| careers | career advice |
| careers | career planning |
| careers | contracts |
| careers | job search |
| careers | remote working |
| careers | retirement |
| careers | scholarships |
| careers | temporary agencies |
| careers | unemployment |
| careers | unions |
| careers | vocational training |
| education | adult education |
| education | art history |
| education | college education |
| education | early childhood education |
| education | educational assessment |
| education | homeschooling |
| education | homework and study |
| education | language learning |
| education | online education |
| education | primary education |
| education | private school |
| education | secondary education |
| education | special education |
| events and attractions | amusement and theme parks |
| events and attractions | awards shows |
| events and attractions | bars and restaurants |
| events and attractions | beauty contest |
| events and attractions | business expos and conferences |
| events and attractions | casinos and gambling |
| events and attractions | cinemas and events |
| events and attractions | circus |
| events and attractions | comedy events |
| events and attractions | concerts and music events |
| events and attractions | fan conventions |
| events and attractions | fashion events |
| events and attractions | festival |
| events and attractions | historic site and landmark tours |
| events and attractions | malls and shopping centers |
| events and attractions | museums and galleries |
| events and attractions | musicals |
| events and attractions | national and civic holidays |
| events and attractions | nightclubs |
| events and attractions | outdoor activities |
| events and attractions | parks and nature |
| events and attractions | party supplies and decorations |
| events and attractions | personal celebrations and life events |
| events and attractions | political events |
| events and attractions | religious events |
| events and attractions | sporting events |
| events and attractions | theater venues and events |
| events and attractions | zoos and aquariums |
| family and relationships | bereavement |
| family and relationships | dating |
| family and relationships | divorce |
| family and relationships | eldercare |
| family and relationships | gay life |
| family and relationships | marriage and civil unions |
| family and relationships | parenting |
| family and relationships | senior living |
| family and relationships | single life |
| fine art | art restoration |
| fine art | costume |
| fine art | dance |
| fine art | design |
| fine art | digital arts |
| fine art | fine art painting |
| fine art | fine art photography |
| fine art | fine art sculpture |
| fine art | modern art |
| fine art | opera |
| fine art | theater |
| food and drink | alcoholic beverages |
| food and drink | barbecues and grilling |
| food and drink | cooking |
| food and drink | desserts and baking |
| food and drink | dining out |
| food and drink | fast food |
| food and drink | food allergies |
| food and drink | food movements |
| food and drink | frozen food |
| food and drink | healthy cooking and eating |
| food and drink | non alcoholic beverages |
| food and drink | slow food |
| food and drink | vegan diets |
| food and drink | vegetarian diets |
| food and drink | world cuisines |
| healthy living | children's health |
| healthy living | fitness and exercise |
| healthy living | men's health |
| healthy living | nutrition |
| healthy living | senior health |
| healthy living | weight loss |
| healthy living | wellness |
| healthy living | women's health |
| hobbies and interests | antiquing and antiques |
| hobbies and interests | arts and crafts |
| hobbies and interests | beekeeping |
| hobbies and interests | birdwatching |
| hobbies and interests | boats and watercrafts |
| hobbies and interests | cigars |
| hobbies and interests | collecting |
| hobbies and interests | content production |
| hobbies and interests | games and puzzles |
| hobbies and interests | genealogy and ancestry |
| hobbies and interests | inventors and patents |
| hobbies and interests | magic and illusion |
| hobbies and interests | model toys |
| hobbies and interests | musical instruments |
| hobbies and interests | paranormal phenomena |
| hobbies and interests | radio control |
| hobbies and interests | sci-fi and fantasy |
| hobbies and interests | singing |
| hobbies and interests | workshops and classes |
| home and garden | gardening |
| home and garden | home appliances |
| home and garden | home entertaining |
| home and garden | home improvement |
| home and garden | home security |
| home and garden | house care |
| home and garden | indoor environmental quality |
| home and garden | interior decorating |
| home and garden | landscaping |
| home and garden | luxury homes |
| home and garden | outdoor decorating |
| home and garden | remodeling and construction |
| home and garden | smart home |
| medical health | cosmetic medical services |
| medical health | diseases and conditions |
| medical health | healthcare |
| medical health | medical tests |
| medical health | medicine |
| medical health | pharmaceutical drugs |
| medical health | sports medicine |
| medical health | surgery |
| medical health | vaccines |
| movies | action and adventure movies |
| movies | animation movies |
| movies | comedy movies |
| movies | crime and mystery movies |
| movies | documentary movies |
| movies | drama movies |
| movies | family and children movies |
| movies | fantasy movies |
| movies | horror movies |
| movies | indie and arthouse movies |
| movies | romance movies |
| movies | science fiction movies |
| movies | world movies |
| music and audio | adult album alternative |
| music and audio | adult contemporary music |
| music and audio | alternative music |
| music and audio | blues |
| music and audio | children's music |
| music and audio | classic hits |
| music and audio | classical music |
| music and audio | college radio |
| music and audio | comedy music and audio |
| music and audio | contemporary hits/pop/top 40 |
| music and audio | country music |
| music and audio | dance and electronic music |
| music and audio | gospel music |
| music and audio | hip hop music |
| music and audio | inspirational/new age music |
| music and audio | jazz |
| music and audio | oldies/adult standards |
| music and audio | reggae |
| music and audio | religious music and audio |
| music and audio | rhythm and blues/soul/funk |
| music and audio | rock music |
| music and audio | songwriters/folk |
| music and audio | soundtracks, TV and showtunes |
| music and audio | sports radio |
| music and audio | talk radio |
| music and audio | urban contemporary music |
| music and audio | variety music and audio |
| music and audio | world/international music |
| news and politics | crime |
| news and politics | disasters |
| news and politics | espionage and intelligence |
| news and politics | international news |
| news and politics | law |
| news and politics | local news |
| news and politics | national news |
| news and politics | politics |
| news and politics | society |
| news and politics | weather |
| personal finance | consumer banking |
| personal finance | financial assistance |
| personal finance | home utilities |
| personal finance | personal taxes |
| personal finance | retirement planning |
| personal finance | saving |
| pets | animal welfare |
| pets | birds |
| pets | cats |
| pets | dogs |
| pets | fish and aquariums |
| pets | large animals |
| pets | pet adoptions |
| pets | pet supplies |
| pets | reptiles |
| pets | veterinary medicine |
| pop culture | celebrity deaths |
| pop culture | celebrity families |
| pop culture | celebrity homes |
| pop culture | celebrity pregnancy |
| pop culture | celebrity relationships |
| pop culture | celebrity scandal |
| pop culture | celebrity style |
| pop culture | humor and satire |
| real estate | apartments |
| real estate | developmental sites |
| real estate | hotel properties |
| real estate | houses |
| real estate | industrial property |
| real estate | land and farms |
| real estate | low income housing |
| real estate | office property |
| real estate | real estate buying and selling |
| real estate | real estate renting and leasing |
| real estate | retail property |
| real estate | vacation properties |
| religion and spirituality | agnosticism |
| religion and spirituality | alternative religions |
| religion and spirituality | astrology |
| religion and spirituality | atheism |
| religion and spirituality | buddhism |
| religion and spirituality | christianity |
| religion and spirituality | hinduism |
| religion and spirituality | islam |
| religion and spirituality | judaism |
| religion and spirituality | sikhism |
| religion and spirituality | spirituality |
| science | biological sciences |
| science | chemistry |
| science | engineering |
| science | environment |
| science | genetics |
| science | geography |
| science | geology |
| science | mathematics |
| science | physics |
| science | social science |
| science | space/astronomy |
| shopping | children's games and toys |
| shopping | comparisons engines |
| shopping | coupons and discounts |
| shopping | ecommerce |
| shopping | flower shopping |
| shopping | gifts and greetings cards |
| shopping | grocery shopping |
| shopping | holiday shopping |
| shopping | household supplies |
| shopping | lotteries and scratchcards |
| shopping | sales and promotions |
| shopping | second-hand market |
| sports | american football |
| sports | archery |
| sports | australian rules football |
| sports | auto racing |
| sports | badminton |
| sports | baseball |
| sports | basketball |
| sports | beach volleyball |
| sports | bobsled |
| sports | bodybuilding |
| sports | bowling |
| sports | boxing |
| sports | cheerleading |
| sports | college sports |
| sports | cricket |
| sports | curling |
| sports | cycling |
| sports | darts |
| sports | disabled sports |
| sports | diving |
| sports | dog sled |
| sports | equine sports |
| sports | extreme sports |
| sports | fantasy sports |
| sports | fencing |
| sports | field hockey |
| sports | figure skating |
| sports | fishing |
| sports | go kart |
| sports | golf |
| sports | gymnastics |
| sports | handball |
| sports | hunting/shooting |
| sports | ice hockey |
| sports | ice skating |
| sports | inline skating |
| sports | lacrosse |
| sports | martial arts |
| sports | olympic sports |
| sports | poker and professional gambling |
| sports | polo |
| sports | rodeo |
| sports | roll hockey |
| sports | roller skating |
| sports | rowing |
| sports | rugby |
| sports | sailing |
| sports | skeleton |
| sports | skiing |
| sports | snooker/pool/billiards |
| sports | soccer |
| sports | softball |
| sports | sports equipment |
| sports | squash |
| sports | swimming |
| sports | table tennis |
| sports | tennis |
| sports | track and field |
| sports | trekking |
| sports | volleyball |
| sports | walking |
| sports | water polo |
| sports | weightlifting |
| sports | wrestling |
| style and fashion | beauty |
| style and fashion | body art |
| style and fashion | children's clothing |
| style and fashion | designer clothing |
| style and fashion | fashion trends |
| style and fashion | high fashion |
| style and fashion | luxury goods |
| style and fashion | men's fashion |
| style and fashion | personal care |
| style and fashion | street style |
| style and fashion | tattoos |
| style and fashion | women's fashion |
| technology and computing | artificial intelligence |
| technology and computing | augmented reality |
| technology and computing | computing |
| technology and computing | consumer electronics |
| technology and computing | robotics |
| technology and computing | technological innovation |
| technology and computing | virtual reality |
| television | animation TV |
| television | children's TV |
| television | comedy TV |
| television | drama TV |
| television | factual TV |
| television | holiday TV |
| television | music TV |
| television | reality TV |
| television | science fiction TV |
| television | soap opera TV |
| television | special interest TV |
| television | sports TV |
| travel | travel accessories |
| travel | travel locations |
| travel | travel preparation and advice |
| travel | travel type |
| video gaming | console games |
| video gaming | eSports |
| video gaming | mobile games |
| video gaming | PC games |
| video gaming | video game genres |
