Adding a sclid macro to your Ad Creatives

Joakim Stenberg Updated by Joakim Stenberg

To measure time spent on your landing pages and conversions on your website, your Ad Creatives must include the sclid macro.

Implementation

Include the sclid macro as a query parameter in the Click URL of your Ad Creatives.

Query parameters in a URL follows a question mark ?. Each query parameter is separated by the & character.

Example with sclid being the only query parameter:
https://www.strossle.com/?sclid={{sclid}}
Example with more than one query parameter:
https://www.strossle.com/?utm_source=strossle&sclid={{sclid}}
The order of the query parameters does not matter, this works just as well:
https://www.strossle.com/?sclid={{sclid}}&utm_source=strossle

Using a third-party click tracker

If your Ad Creative is using a Click URL that redirects the user through a third-party click tracker, you need to ensure that the sclid macro is included on the actual landing page URL.

Adform

Append ;cppar=1&sclid={{sclid}} at the end of the Adform link.

Example

https://track.adform.net/C/?bn=xxxxxxxx;cppar=1&sclid={{sclid}}

Google (DoubleClick)

Append a question mark ? at the end of the DoubleClick link, followed by the actual landing page URL (including any query parameters, e.g. UTM parameters, that you are using). Add the sclid={{sclid}} macro as a query parameter at the end of your landing page URL.

Example

https://ad.doubleclick.net/ddm/trackclk/xxxx.xxxx/xxxx.xxxx;dc_trk_aid=xxxx;dc_trk_cid=xxxx;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;?https://example.com/?sclid={{sclid}}

Gemius

Landing page URL is included in the Gemius link, add the sclid={{sclid}} macro as a query parameter at the end of your landing page URL.

Example

https://xxxx.hit.gemius.pl/lshitredir/id=xxxx/fastid=xxxx/stparam=xxxx/nc=0/url=https://example.com/?sclid={{sclid}}

Delta Projects

Landing page URL is included in the Delta Projects link, add the sclid={{sclid}} macro as a query parameter at the end of your landing page URL.

Example

https://sting.de17a.com/api/sa-click;tid=xxxx;ec=https://example.com/?sclid={{sclid}}

SIDN

Append the sclid={{sclid}} macro as a query parameter at the end of the SIDN link.

Example

https://track.netofclicks.nl/xxxx?sclid={{sclid}}

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