Adding a sclid macro to your Ad Creatives
Updated
by Joakim
To measure time spent on your landing pages and conversions on your website, your Ad Creatives must include the sclid
macro.
Implementation
Include the sclid
macro as a query parameter in the Click URL of your Ad Creatives.
Query parameters in a URL follows a question mark ?
. Each query parameter is separated by the &
character.
sclid
being the only query parameter:https://www.strossle.com/?sclid={{sclid}}
https://www.strossle.com/?utm_source=strossle&sclid={{sclid}}
https://www.strossle.com/?sclid={{sclid}}&utm_source=strossle

Using a third-party click tracker
If your Ad Creative is using a Click URL that redirects the user through a third-party click tracker, you need to ensure that the sclid
macro is included on the actual landing page URL.
Adform
Append ;cppar=1&sclid={{sclid}}
at the end of the Adform link.
Example
https://track.adform.net/C/?bn=xxxxxxxx;cppar=1&sclid={{sclid}}
Google (DoubleClick)
Append a question mark ?
at the end of the DoubleClick link, followed by the actual landing page URL (including any query parameters, e.g. UTM parameters, that you are using). Add the sclid={{sclid}}
macro as a query parameter at the end of your landing page URL.
Example
https://ad.doubleclick.net/ddm/trackclk/xxxx.xxxx/xxxx.xxxx;dc_trk_aid=xxxx;dc_trk_cid=xxxx;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;?https://example.com/?sclid={{sclid}}
Gemius
Landing page URL is included in the Gemius link, add the sclid={{sclid}}
macro as a query parameter at the end of your landing page URL.
Example
https://xxxx.hit.gemius.pl/lshitredir/id=xxxx/fastid=xxxx/stparam=xxxx/nc=0/url=https://example.com/?sclid={{sclid}}
Delta Projects
Landing page URL is included in the Delta Projects link, add the sclid={{sclid}}
macro as a query parameter at the end of your landing page URL.
Example
https://sting.de17a.com/api/sa-click;tid=xxxx;ec=https://example.com/?sclid={{sclid}}
SIDN
Append the sclid={{sclid}}
macro as a query parameter at the end of the SIDN link.
Example
https://track.netofclicks.nl/xxxx?sclid={{sclid}}