Finding and using fonts for your widget
Customizing your widgets using Additional CSS
Using passbacks when widget is empty
Disable device storage (localstorage, cookies)
How can I use a preamble for my v2 widgets?
How can I use the article source for my v2 widgets?
Adding a widget to your site
Testing the widget on a live site
Testing the widget in your test environment
Selecting articles to recommend
Elements of an article recommendation
Images in content recommendations
Can I have more than one widget?
How do I add multiple widgets to a page?
How do I add a widget in an iframe or through Ad Manager?
Does the widget work with infinite scroll?
Can I use the widget in WordPress?
Will the widget affect my Google ranking or SEO?
Will the Strossle widget slow down my website?
How do I prevent Widgets from displaying the same recommendations?
How does Strossle measure impressions?
My widget is showing old article recommendations
My widget is not showing
My widget is too wide/too narrow
Introduction to Manager
Exclude ads using third-party trackers
Find and configure your Ads.txt records
Introduction to Ad Sets
Prioritization of Ad Sets
Targeting Article Categories
Targeting Site Types
Choosing Delivery Mode For Your Ad Set
Introduction to Ad Creatives
The Art of Writing Great Headlines
Choosing the Perfect Image for Your Content
Adding a sclid macro to your Ad Creatives
Ad Creative Optimization
Using your own impression tracker
Including referrer in your click URL
Measuring conversions per Ad Creative
Measuring engagement with your landing page
Why is my campaign not getting enough traffic?
Can I select or exclude certain publishers?
Why does currency of my campaigns differ?
Can I change currency?
How does Strossle handle traffic from bots?
How often is the forecast updated?
Do you provide a campaign reporting API?
Can multiple Creatives from the same Ad Set show up in the same placement?
Why may Strossle reporting differ from third-party reporting tools?
- All Categories
- Ad Creatives
- Ad Creative Optimization
Ad Creative Optimization
Updated by Joakim
Click-through-rate (CTR) is important to successfully compete for impressions (when you run Ad Sets with a set click volume).
By optimizing on CTR a majority of the impressions of an Ad Set will be allocated to the best performing Creative based on CTR performance.
You can automatically have the system optimizing CTR of an Ad Set by enabling Optimization on Ad Set level in Marketplace.
How does the Creative optimization work?
All Creatives are continuously being tested to determine CTR levels. Once a Creative reach around 1,000 impressions the engine start to optimize. The best performing Creative will receive around 80% of the impressions while the remaining 20% are split across the rest of the Creatives. Typically the second best performing Creative will receive a larger chunk of the remaining impression but this varies; in many cases the remaining 20% of impressions will be split almost evenly. Once an hour the CTR performance of Creatives are being recalculated and the best performing Creative will be assigned the majority of the impressions for the upcoming hour.