Including referrer in your click URL

You can see what domains you are receiving visitors from by including a parameter with the value of [hostname] in your Click URL when setting up your Creative.

Here is an example of what a Click URL including [hostname] could look like:[hostname]&utm_medium=strossle

We will automatically replace [hostname] with the domain the visitor was on when clicking your ad.

This is helpful if you use e.g. Google Analytics on your landing page and would like to see where your traffic is coming from.

You can use any parameter in your Click URL to pass the [hostname] value. As an example, all of the following are valid ways of including the domain you are receiving visitors from:


How did we do?

Using your own impression tracker

Ad Specification