Finding and using fonts for your widget
Customizing your widgets using Additional CSS
Using passbacks when widget is empty
Disable device storage (localstorage, cookies)
How can I use a preamble for my v2 widgets?
How can I use the article source for my v2 widgets?
Adding a widget to your site
Testing the widget on a live site
Testing the widget in your test environment
Selecting articles to recommend
Elements of an article recommendation
Images in content recommendations
Can I have more than one widget?
How do I add multiple widgets to a page?
How do I add a widget in an iframe or through Ad Manager?
Does the widget work with infinite scroll?
Can I use the widget in WordPress?
Will the widget affect my Google ranking or SEO?
Will the Strossle widget slow down my website?
How do I prevent Widgets from displaying the same recommendations?
How does Strossle measure impressions?
Introduction to Ad Sets
Prioritization of Ad Sets
Targeting Article Categories
Targeting Site Types
Choosing Delivery Mode For Your Ad Set
Introduction to Ad Creatives
The Art of Writing Great Headlines
Choosing the Perfect Image for Your Content
Adding a sclid macro to your Ad Creatives
Ad Creative Optimization
Using your own impression tracker
Including referrer in your click URL
Measuring conversions per Ad Creative
Measuring engagement with your landing page
Why is my campaign not getting enough traffic?
Can I select or exclude certain publishers?
Why does currency of my campaigns differ?
Can I change currency?
How does Strossle handle traffic from bots?
How often is the forecast updated?
Do you provide a campaign reporting API?
Can multiple Creatives from the same Ad Set show up in the same placement?
Why may Strossle reporting differ from third-party reporting tools?
Updated by Joakim Stenberg
It is possible to assign different priorities to your House Ads. Priority options are available on Ad Set level and you can chose between:
- Normal (default option)
What priority level should I use?
We recommend using Normal as often as possible. When using this priority, the Ad Set generating the most revenue per impression will get priority (Ad Sets are prioritizes based on eCPM).
Sometimes you might have a campaign that does not pay as good at the moment, but is still of very high importance to you. In such situations you can set priority High instead. Ad Sets on priority High are always prioritized above Ad Sets on one of the lower priorities.
If you have multiple Ad Sets on priority High, delivery is determined by the volume to be delivered, e.g. if Ad Set A is set to deliver 100,000 impressions and Ad Set B is set to deliver 50,000 impressions then Ad Set A will be displayed twice as often as Ad Set B.
Ad Sets on priority Low are only shown when no Ad Set on the higher priority levels are available (e.g. if none of the Ad Sets on the higher priority levels are in need of more impressions at the moment). Priority Low is typically used for backfill campaigns and these Ad Sets are optimized based on eCPM just as with the Normal priority. This means that an Ad Set with priority Low and a high eCPM will always be prioritized over an Ad Set on the same priority level having a lower eCPM.
You can read more about eCPM prioritization in Prioritization of Ad Sets.