Finding and using fonts for your widget
Customizing your widgets using Additional CSS
Using passbacks when widget is empty
Disable device storage (localstorage, cookies)
How can I use a preamble for my v2 widgets?
How can I use the article source for my v2 widgets?
Adding a widget to your site
Testing the widget on a live site
Testing the widget in your test environment
Selecting articles to recommend
Elements of an article recommendation
Images in content recommendations
Can I have more than one widget?
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How do I prevent Widgets from displaying the same recommendations?
How does Strossle measure impressions?
My widget is showing old article recommendations
My widget is not showing
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Introduction to Manager
Exclude ads using third-party trackers
Find and configure your Ads.txt records
Introduction to Ad Sets
Prioritization of Ad Sets
Targeting Article Categories
Targeting Site Types
Choosing Delivery Mode For Your Ad Set
Introduction to Ad Creatives
The Art of Writing Great Headlines
Choosing the Perfect Image for Your Content
Adding a sclid macro to your Ad Creatives
Ad Creative Optimization
Using your own impression tracker
Including referrer in your click URL
Measuring conversions per Ad Creative
Measuring engagement with your landing page
Why is my campaign not getting enough traffic?
Can I select or exclude certain publishers?
Why does currency of my campaigns differ?
Can I change currency?
How does Strossle handle traffic from bots?
How often is the forecast updated?
Do you provide a campaign reporting API?
Can multiple Creatives from the same Ad Set show up in the same placement?
Why may Strossle reporting differ from third-party reporting tools?
- All Categories
- Ad Creatives
- The Art of Writing Great Headlines
The Art of Writing Great Headlines
Updated by Joakim
Writing a catchy headline can to a great extent be described as an art form. A great headline catch the attention of your audience and make them want to read the story. So, what are the most important aspects to consider in order to succeed with your headlines?
Be true to your content
A great headline leaves no ambiguity as to its purpose. It should provide enough information to let readers know whether they are interested in reading the article or not.
"5 writing techniques that captures attention" sets expectations that will not be met if the visitor is taken to a landing page offering you to order a book on attention grabbing writing techniques.
Failing to address the topic of your headline will lead to disappointed readers. You can easily measure your success by looking at bounce rates on your landing page, high bounce rates means readers did not get what they came for.
Remember, at Strossle you pay per click and you have little to gain from low quality traffic.
Make your headline reflect your goals
Ask yourself what you want to achieve with your ad and make sure your headline reflects your ambition. If you want people to buy your new book on "Attention grabbing writing techniques" and you are evaluating the success of your ad based on number of sold copies then tell users just that. "New book teaches you attention grabbing writing techniques" will bring you visitors interested in buying the book - "5 writing techniques that captures attention" will not.
Make each click count by ensuring your headline reflects your goal.
Keep it short
Short headlines tend to generate a higher click through rate, keep it simple and short, try to avoid over selling or be overly pretentious.
The default length for headlines in our placements is 60 characters (including spaces). If the headline is longer it will be truncated with three dots (e.g. "Headline has been truncated...") on many of our placements.