Measuring conversions per Ad Creative

Joakim Stenberg Updated by Joakim Stenberg

Strossle Analytics can be configured to measure number of conversions generated per Ad Creative.

Implementation

  1. Implementation on the landing page

Implement the following code snippet across your entire website or on individual landing pages.

<script async src="https://assets.strossle.com/strossle-analytics/1/strossle-analytics.js"></script>
<script>
window.strossleAnalyticsQueue = window.strossleAnalyticsQueue || [];
function strossleAnalytics() { strossleAnalyticsQueue.push(arguments); }
strossleAnalytics('config', 'deviceStorage', true);
</script>

  1. Implementation on the conversion page

The following code snippet should only be added to pages you want to register conversions on. If the user has previously clicked one of your ads and later arrives at the conversion page, a conversion will be registered.

<script async src="https://assets.strossle.com/strossle-analytics/1/strossle-analytics.js"></script>
<script>
window.strossleAnalyticsQueue = window.strossleAnalyticsQueue || [];
function strossleAnalytics() { strossleAnalyticsQueue.push(arguments); }
strossleAnalytics('config', 'deviceStorage', true);
strossleAnalytics('event', 'conversion');
</script>

  1. Modify Click URL of your Ad Creatives

An sclid macro must be added as a query parameter in the Click URL of your Ad Creatives. Detailed instructions can be found here:

Adding a sclid macro to your Ad Creatives

Are you storing any data on the user's device?

We store the sclid in localStorage on the user's device. This allows us to track conversions taking place on pages of your site other than the landing page. We do this completely without collecting any personal data or user identifiers.

In case your website hosts a TCF v2.0 compliant CMP, Strossle will automatically detect if we have consent to store information in localStorage.

How did we do?

Including referrer in your click URL

Measuring engagement with your landing page

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