Why is my campaign not getting enough traffic?

There might be several reasons why you are not getting the traffic you expected, these are some potential explanations:

  • If you get very few impressions it is because your price is too low in relation to the quality of your content (the click-through-rate is too low).
  • If you get a very low CTR, you need to improve the attractiveness of your ad. Make the headline and/or image more click-enticing.
  • If you don't want to change the ad, you have to increase the price. That way the ad will be more competitive and get more impressions/clicks.
  • It might also be that you have narrowed the targeting too much. Opening up for a larger audience will of course allow for more traffic.

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