Ad Sets

Introduction to Ad Sets

On ad set level you define settings for your ad, e.g. targeting, budget and schedule. Each campaign can have multiple ad sets, e.g. if you wish to set different prices depending on article category o…

Joakim Stenberg
Updated 3 months ago by Joakim Stenberg

Prioritization of Ad Sets

All Ad Sets in Marketplace are prioritized based on eCPM. Ad Sets with a high eCPM has a better chance of winning ad impressions than Ad Sets with a low eCPM. What is eCPM? Effective cost per mille (…

Joakim Stenberg
Updated 3 months ago by Joakim Stenberg

Targeting Article Categories

The Categories field in Marketplace refer to what type of article categories you wish to target. Articles are automatically categorized using a superset (extended version) of the IAB taxonomy. The Ca…

Joakim Stenberg
Updated 11 seconds ago by Joakim Stenberg

Targeting Site Types

We bundle specific types of sites into a targeting criteria named... you guessed it, Site Types! Site Types makes it easy for you to limit your Ad Set to a subset of the Strossle publisher network. I…

Joakim Stenberg
Updated 3 months ago by Joakim Stenberg

Choosing Delivery Mode For Your Ad Set

Delivery Mode determines how to pace delivery of an Ad Set. The default, Balanced delivery, strives for even delivery throughout the lifetime of an Ad Set. This means that we will attempt to deliver…

Joakim Stenberg
Updated 3 months ago by Joakim Stenberg

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