Ad Sets
Introduction to Ad Sets
On ad set level you define settings for your ad, e.g. targeting, budget and schedule. Each campaign can have multiple ad sets, e.g. if you wish to set different prices depending on article category o…
Prioritization of Ad Sets
All Ad Sets in Marketplace are prioritized based on eCPM. Ad Sets with a high eCPM has a better chance of winning ad impressions than Ad Sets with a low eCPM. What is eCPM? Effective cost per mille (…
Targeting Categories
The Categories field in Marketplace refer to what type of site categories you wish to target. Sites are manually categorized using the IAB taxonomy. If you are experiencing issues getting impressions…
Targeting Site Types
We bundle specific types of sites into a targeting criteria named... you guessed it, Site Types! Site Types makes it easy for you to limit your Ad Set to a subset of the Strossle publisher network. I…
Choosing Delivery Mode For Your Ad Set
Delivery Mode determines how to pace delivery of an Ad Set. The default, Balanced delivery, strives for even delivery throughout the lifetime of an Ad Set. This means that we will attempt to deliver…
